I’m an award-winning art director with extensive print, direct response, and digital experience. Pratt Institute educated, with expertise in semiotics and its quantitative impact on end-user behavior. Projects encompass a disparate array of industries from pharma to gaming, financial to entertainment- tailored as required to the specific needs of reaching the consumer and B2B markets.
On a consultancy basis, I reinvent extant CPG through total redesign to a reimagined market positioning with minimal- if any- actual product change. I am also available as a client-side advocate at any point in the agency-to-client pitch process to advise direction for mission goal adherence and best market reception. Early intervention and guidance can prevent costly redesign and potential schedule disruption. You’ll find my resume for download on my downloads page.